Brilliant! @MKE_IndyFest Breaks New (#SM) Ground

I've never heard of anything like it, but I love it.

Breaking it down, here's what the whiz kids at Milwaukee IndyFest, Andretti Sports Marketing, and ExactTarget have come up with. As easy as 1-2-3:

1. They've identified "the 26 most influential social media users in the Milwaukee area for 2012."
2. They've paired each of those 26 peeps with one of the IndyCar drivers expected to start at Milwaukee IndyFest.
3. Each member of the "IndyFest 26" has been invited to attend IndyFest events and to share their experiences with their online followers (totaling nearly 70,000).

BOOM. Can you say fresh eyes? Okaaaaay... Still not getting it? Right. These Brew-town social media movers and shakers aren't necessarily being followed by race fans—seeeee?

BONUS: Here's what's in it for you. You're invited to tap into the SM goodness, personally. Mike and his posse have made it simple. Follow your choice of the designated twitterers, below, or better yet, all of them by hitting up this tailor-made list.    

Who knows what sort of experiences these folks might have and what they might share? Perhaps the likes of THINGS YOU'VE NEVER SEEN BEFORE.

Still not satisfied? Fine. Get the deets straight from IndyFest here.

I think we're done.

—Chris

1.) Amanda - @bizMebizgal ==> Ryan Briscoe

2.) Jonathan Brewer - @houseofbrew ==> Justin Wilson

3.) Cedar Brown - @CedarBrown ==> JR Hildebrand

4.) Ed Cetera - @edcetera ==> Oriol Servia

5.) Michelle D'Attilo - @m_sosh ==> Marco Andretti

6.) Sara N. Dipity - @dipitysaves ==> Sebastian Saavedra

7.) Allie Yoder - @allie_yoder ==> Ryan Hunter-Reay

8.) Genevieve - @einley ==> Josef Newgarden

9.) Phil Gerbyshak - @PhilGerb ==> Ruben Barrichello

10.) Erica Gordon - @erica_g ==> James Hinchcliffe

11.) Carrie Keenan - @Carrieatthill ==> Will Power

12.) Lisa Blythe - @LisasList ==> Katherine Legge

13.) Katie Klein-Murphy - @BootyP ==> Helio Castroneves

14.) Jill Krynicki - @JillKrynicki ==> Graham Rahal

15.) Ben Lund - @EastSideRambler ==> Tony Kanaan

16.) Brian Maguire - @brianpmaguire ==> Ed Carpenter

17.) Chelsey Orlikowski - @ChelseyJo ==> Dario Franchitti

18.) Jim Raffel - @raffel ==> Scott Dixon

19.) Mary Jane Sanchez ==> @ChiqitaMJ -- Charlie Kimball

20.) Chad Schomber - @chadschomber ==> Mike Conway

21.) Shaina - @ShainaLovesMKE ==> Alex Tagliani

22.) Joe Sorge - @joesorge ==> Takuma Sato

23.) Brennan Stehling - @brennanMKE ==> EJ Viso

24.) Matthew Stollak - @akabruno ==> Simon Pagenaud

25.) Tiffany Ann Weber - @tiffanyannweber ==> James Jakes

26.) Sarah White - @ImSoSarah ==> Simona de Silvestro